![]() ![]() Jujutsu Kaisen is another popular anime which aired from October 2020 to March 2021. ![]() Like ARASHI, however, Official HIGE DANdism's Spotify monthly listeners are still decidedly located in Japanese cities, indicating that even a potential global crossover can't escape the domestic pull of the Japanese music industry. Following its Spotify release on April 15, 2022, the track has gone on to accumulate 58M streams. Official HIGE DANdism, a Japanese Pop band formed in 2012, provided the opening song “Mixed Nuts” for the anime series. One of the most popular anime recently has been SPY x FAMILY, and its undeniable popularity has been reflected in music trends as well. Anime, for instance, is widely available on service platforms like Netflix and Crunchyroll, and some labels have started to promote their artists alongside Japanese culture that is already popular in the West. Outside of music, Japanese culture has been wildly successful at penetrating Western markets. But what does that say about the potential for any Japanese artist to engage non-Japanese audiences? Potential of J-Pop in the Global Music Scene Like their Spotify Monthly Listeners, ARASHI's 2.5M TikTok followers are also predominantly based in Japan, accounting for their primary TikTok audience of Japanese Young Adults.ĭespite Johnny & Associates having other artists on their roster, they still have yet to release more of their artists' music on global streaming platforms, and it's likely due to the higher profit they generate from physical sales and a strong domestic fanbase, as evidenced by ARASHI. Spotify fan conversion rate has also been increasing steadily, suggesting that ARASHI is effectively converting listeners into fans. Since their Spotify debut in October 2019, they've accrued 1.9M followers, most of whom are likely in Japanese cities. In 2020, the group announced their hiatus, and since then, their music has been accessible to overseas fans on Spotify, Apple Music, and Amazon Music. With 41M+ records sold, they were one of the most popular bands in Japan. Despite having 17 groups and over 20 solo idols, only one idol group is available for streaming on Spotify: ARASHI.ĪRASHI is a 5-member idol group who debuted in 1999. For example, Johnny & Associates is a Japanese talent agency that is home to generations of popular male idols. The accessibility of certain Japanese artists is determined by talent agencies themselves. So, what does this all mean for Japanese artists who want to expand their global reach? Johnny & Associates: A Giant Talent Agency With a Small Global Footprint That insulation is reflected in a reluctance on the part of Japanese record labels and agencies to make deals with global streaming platforms, a strict intellectual property rights agenda with a concern for piracy, and a reliance on domestic streaming platforms that local music conglomerates have created: LINE music (owned by LINE, a free messaging platform) and AWA (owned by AVEX, a Japanese entertainment giant). Because much of the rest of the global music industry has fully embraced digital music consumption, that also means a certain amount of Japanese insulation from the rest of the world. In other words, Japan's music industry is still heavily reliant on physical sales, which means more revenue, but it also means less digitization. While digital consumption comprised almost 70 percent of global recorded music revenues in 2021, according to the Recording Industry Association of Japan, only 31 percent of Japan's recorded music revenue came from digital consumption. Japan might be the second largest music market in the world, but there's a catch.
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